CHAPTER ONE
1.0
Introduction
1.1 Background to the
Study
Public relations unlike advertisement and other Marking Mix,
Place all it efforts in building good image, name and public confidence in the
mind of the various publics dealing with the organization. Public relations did
not only see to good image for the products and services of the organization it
serve but also ensure good image of the workers and management of the
organization
It is widely accepted that the aim of any business or
non-business organization like MTN Nigeria and Red Cross Society is to achieve
growth, mobilize people, recruitment of members, and increase in turn over,
assets and profit maximization. But all of this is dependent on the goodwill of
the organization’s various publics.
Goodwill according to Malogo (1996) is secured not so much
as a result of the organization’s mere existence but as the sustained strategic
planning, execution and evaluation of the perception of their publics in
relation to the organization.
The meaning of public relations has gone beyond a high sea,
we can use public relations to mean different things for different purpose or
for different functions it performs to different people, organization, society
and individual. Public relations can be seen to mean communication,
information, public affairs but it is seen as having the two hands of human
being that washes its other which without it the stomach cannot be satisfied of
the taste.
The aim is to create favorable atmosphere between an
organization and its publics. Sam Black (1962: 62) asserts that public
relations involve anything that is focused, improving and enhancing the flow of
communication between an organization and its publics.
Public relations project the management personality of which
the public relations department represents, through their activities with the
use of their perspective tools (i.e. Print and electronic media).
Also, in a competitive marketplace where businesses compete
for customers, societies compete for members, customers and members’
satisfaction is seen as a key differentiator and increasingly has become a key
element of business strategy. "Within organizations, customer satisfaction
ratings can have powerful effects. They focus employees on the importance of
fulfilling customers’ or society’s expectations.
This research examines the usage of
Public Relations in both commercial and non-commercial organization using MTN
Nigeria and Red Cross Society of Nigeria.
For
Complete Material
Contact
Us at:
Call
or Whatsapp
+2347034746560
E-mail:
Positivelove20@gmail.com
Positivelove20@yahoo.com
Visit
our Official Websites and Blogs for more services:
No comments:
Post a Comment