MASS COMMUNICATION PROJECT TOPICS

1. THE PLACE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN THE NIGERIA PRINT MEDIA INDUSTRY
2. THE CHALLENGES OF NEWSPAPER MANAGEMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AGE
3. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
4. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
5. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS

Advertising Project Topics

1. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
2. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
3. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
4. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
5. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

ADVERTISING PROJECT TOPICS

6. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
7. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
8. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
9. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
10. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE BY NIGERIAN NEWSPAPERS

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

The development of Nigerian politics is interwoven with that of the press.  The early press, notably Townsend’s Iwe Iroyin fun awon oti Egba Yoruba, the Nigerian first newspaper was used as a political progranda tool to fight the colonial administration in Lagos during the struggle for Independence. Akinfeleye, R.A (1987) reports that the newspaper was so effective that the Church Missionary Society (CMS) in England found it necessary to caution Townsend over his “excesses” in 1963. 

ASSESSMENT OF PUBLIC PERCEPTION OF BROADCAST MEDIA COVERAGE OF GENDER ISSUE

1.0       Introduction              

1.2       Background to the Study

      Repositioning of women has become issue of study and it has received the attention of UNESCO (1975-1985), “Toward Equality under the UN Decade for women in Africa, Asia, Latin and South American”, have brought women issues such as unequal job opportunities, cultural barriers, low economic  and political empowerment and human right abuses.

APPRAISAL OF DEREGULATION OF BROADCAST MEDIA IN NIGERIA

INTRODUCTION

Broadcasting started in Nigeria with the radio broadcasting in 1936. It started as a relay of the British Empire services (Williams A. Hachten 1971). Raufu, (2011:56) observes that, “before the fourth decade of the 20th century, the British colonialists had depended on the print media for publicity and propaganda and they later added radio to their arsenal of information dissemination”.

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS

Introduction

The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2013).

IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA

Introduction

In every human society that is ready for development and change, innovation is usually a lofty goal of inventiveness that has always dazzled the mind. Innovation is the introduction of new ideas, development and approach to ways of doing things. No matter how wonderful and inevitable an innovation may look however, not every individual or group will be ready to accept it with the same level of enthusiasm. There are those who are willingly ready for it, those who are hesitant about it, and of course those who are averse to it. 

THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE

Introduction

Media relations is the core activity in many public relations jobs (Wilcox, 2015). One of the participants of this study remarked, “Media relations has over the years become an increasingly significant profile and has added value to the business bottom-line”. To understand this strong link between the media and public relations, the researcher examined Grunig and Hunt (1984) view on how public relations originated.

THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched.

APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA

CHAPTER ONE

1.0              Introduction

1.1              Background to the Sturdy

Organizational structure is the pillar or foundation on which the apex (i.e. higher authority) of the chart and follow the organization structure this allows for management productivity.

The impact of mass media organization structure on the day-to-day activities of gathering, arranging, editing, publishing and disseminating of media product to the public differs from one media establishment to another. Whatever might be the nature of the establishment, there must be organization structure being the pillar on which ever establishment is to produce either goods or services at a profit. 

THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

CHAPTER ONE

1.0              Introduction

1.1       Background of the study

Nowadays, people are increasingly reliant upon one another for the satisfaction of our social, economic and spiritual needs, sharp deviation from what used to be when individual were largely self-reliant and self-sufficient providing their own food, building their own houses making their clothing and hiring apart from the other people in society has change from its monist nature to a cosmopolitan on a situation where individual deliver mass age differently due to the selective process.

IMPACTS OF PUBLIC RELATIONS ON GRASSROOTS DEVELOPMENT

CHAPTER ONE 

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

            Is public relations an effective means for grassroots development? For years, development theorists believed that public relations is an ideal instruments to bring about development to the rural societies.

            This study assesses the potential of public relations from a different perspective by examining the impact of public relations as a component of grassroots development process.

            Besides, having realized the essence of public relations to grassroots development, the challenges facing them that serve as limitations to enhancement of their objectives also trigger the curiosity to carry out this research work.

THE IMPACT OF PUBLIC RELATIONS ON MEDIA ORGANIZATIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            Whether an organization  is a profit making or non-profit making, whether it is owned by government or a group of individual, whether an organization is small or big, it need the service of public relations for such organization  to dwell and eventually succeed in achieving it set goals.        No wonder an individual personality are now engaging the service of public relations to build, maintain and polish their image and reputation in the public sphere. Some of the individuals are politician, business tycoon, footballers, wrestlers, boxers, musicians, actors and actress. e.t.c.   

THE ROLES OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            Many scholars have contributed to the success of defining what public relations is. Some scholars believed and wrote on it as act (deed) representing a group or organization.

Public relations is deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. British Institute of Public Relations (IBPR).

PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

            The emergence of campus cults as they are known in Nigeria today began with a split in the Pyrates Confraternity during the early 1970s when a breakaway group formed the Buccaneers Confraternity followed by the emergence of the Black Axe or the Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes between them were limited to fist fights.

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion.

APPRAISAL OF MEDIA STRUCTURE OF SELECTED NEWSPAPERS IN NIGERIA

CHAPTER ONE

     Introduction 

Background to the Study

Organizational structure is the pillar or foundation on which the apex (i.e. higher authority) of the chart and follow the organization structure this allows for management productivity.

The impact of mass media organization structure on the day-to-day activities of gathering, arranging, editing, publishing and disseminating of media product to the public differs from one media establishment to another. Whatever might be the nature of the establishment, there must be organization structure being the pillar on which ever establishment is to produce either goods or services at a profit. 

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS

Introduction

The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2013). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2013).

The emergence of social media in the new millennium gave the World Wide Web a new name, ‘Web 2.0’ (Breakenridge, 2018). Though social media has various definitions, in essence, it is a medium for people to collaborate and share content via Internet tools ranging from video-sharing, photo-sharing and blogs to social networking websites, virtual worlds and micro-blogs (Mersham, Theunissen and Peart, 2019).

THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE

Introduction

Media relations is the core activity in many public relations jobs (Wilcox, 2005). One of the participants of this study remarked, “Media relations has over the years become an increasingly significant profile and has added value to the business bottom-line”. To understand this strong link between the media and public relations, the researcher examined Grunig and Hunt (2014) view on how public relations originated.

According to the authors, in the constant effort to get free space in the media for their clients, press agents or publicists used every possible trick to take advantage of the newspapers and other media. This was called “flacking for space” (Grunig and Hunt). Although these press agents frequently got the publicity they sought, the authors indicate that the media and the public have never forgotten the press agentry origins of public relations. Hence, this explains why media relations is considered to be the most traditional, visible and prominent of all public relations functions.

THE MANAGEMENT OF INSURANCE COMPANIES TOWARDS THE DEVELOPMENT OF BUSINESS ENTERPRISES

CHAPTER ONE

1.0       INTRODUCTION

Life is full of risk and every human being is confronted with possibility that one day one of these hazards which form part of life may befall them because one financial loss or the other. The purpose of insurance is to indemnify the victims for the financial loss they might have suffered as a result of these risks. Risk is a concept that denotes a potential negative impact to an asset or some characteristic of value that may arise from some present process or future event. In everyday usage, "risk" is often used synonymously with the probability of a known loss. Paradoxically, a probable loss can be uncertain and relative in an individual event while having a certainty in the aggregate of multiple events (see risk vs. uncertainty below). Risk is the possibility of an event occurring that will have an impact on the achievement of objectives. Risk is measured in terms of impact and likelihood.

THE MANAGEMENT OF INSURANCE COMPANIES TOWARDS THE DEVELOPMENT OF BUSINESS ENTERPRISES

CHAPTER ONE

1.0       INTRODUCTION

Life is full of risk and every human being is confronted with possibility that one day one of these hazards which form part of life may befall them because one financial loss or the other. The purpose of insurance is to indemnify the victims for the financial loss they might have suffered as a result of these risks. Risk is a concept that denotes a potential negative impact to an asset or some characteristic of value that may arise from some present process or future event. In everyday usage, "risk" is often used synonymously with the probability of a known loss. Paradoxically, a probable loss can be uncertain and relative in an individual event while having a certainty in the aggregate of multiple events (see risk vs. uncertainty below). Risk is the possibility of an event occurring that will have an impact on the achievement of objectives. Risk is measured in terms of impact and likelihood.

THE IMPACT OF FINANCIAL ACCOUNTING ON THE CORPORATE PERFORMANCE OF BUSINESS ORGANIZATION

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

The impact of financial reporting on the corporate performance of a business organization is becoming more apparent to user groups of a financial statement. Accounting is a not an exact science neither are business operations without some subjective and judgmental errors when it comes to reporting them. A financial reporting therefore is a document statement which informs the various interest groups to a business on the operations and performance of their business in a period under review its present state of affairs as well as its anticipated future, in accordance with the statutes. If a financial report is to service its purpose it ought to be characterized by the following.

INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

The need for an organization to properly coordinate its marketing communications strategies in order to deliver a clear, consistent, credible and competitive message about itself and its product has become a challenge today for every result oriented firm. Effective marketing communications should therefore be an integral part of every efficient and result driven organization. How innovative and creative marketing communications practitioners are inappropriately combining, coordinating and efficiently using marketing communication tools will have great impact on their companies’ products/services and by extension, on such products’ market share. This again could pose serious challenge to competing companies across markets in the country.

MASS MEDIA CAMPAIGN TOWARDS SUSTAINABLE ECONOMIC HARDSHIP OF PRESIDENT MUHAMMAD BUHARI'S REGIME

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POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS).

PUBLIC PERCEPTION OF MASS MEDIA AWARENESS OF PRESIDENT MUHAMMAD BUHARI CHANGE BEGINS WITH ME STATEMENT

HOW TO GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)

POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS).

MASS MEDIA AWARENESS OF PRESIDENT MUHAMMAD BUHARI'S CHANGE BEGINS WITH ME STATEMENT

HOW TO GET/ORDER FOR APPROVED/COMPLETE PROJECT MATERIAL(S)

POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS).

MASS MEDIA ROLES ON SUSTAINABLE ECONOMIC HARDSHIP IN NIGERIA CHANGE BEGINS WITH ME OF PRESIDENT MUHAMMAD BUHARI'S STATEMENT

Introduction

1.1       Background to the Study 

Mass media plays very important roles in the achievement of the Nigeria change agenda and national development proposed by the ruling party All Progressive Congress (APC) in the year 2015. The media in draconian states, for example, are not likely to exercise the same persuasion as those in autonomous societies. Nigeria is a fairly democratic country, however in democratic governments, factors, such as economic development, political changes, educational development, socialization, technological advancement, the intended audience and the message manipulates how far the mass media impacts on the society’s will.

APPRAISING THE IMPACT OF INTERNET AS RESEARCH TOOL FOR STUDENTS OF HIGHER LEARNING

Introduction

1.1       Background to the Study

In this age of Information and Communication Technology (ICT), the use of the internet has become the norms and culture in developing countries and Nigeria is not exempted from this trend. The craving from the internet stems from its central role in ICT with access to free online Journals, Magazines and other information resources anytime and anywhere for academic research.