CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Is public
relations an effective means for grassroots development? For years, development
theorists believed that public relations is an ideal instruments to bring about
development to the rural societies.
This study assesses the
potential of public relations from a different perspective by examining the
impact of public relations as a component of grassroots development process.
Besides, having realized the essence
of public relations to grassroots development, the challenges facing them that
serve as limitations to enhancement of their objectives also trigger the
curiosity to carry out this research work.
The institute
of Public Relations defines public relations practice as: “The deliberate,
planned and sustained effort to establish and maintain mutual understanding
between an organization and its public”.
Bearing in mind
the definition, the appointment of a public relation officer in a local
government administration may be seen as important as it contributes to
grassroots development.
From the above
background, it’s obvious that grassroots development is a positive element that
is highly welcomed. Public relations accelerate growth in the grassroots by
serving as an intermediary between the local government authorities and
grassroots dwellers.
Thus, for the continuity of grassroots
development of the country to be guaranteed, the need for public relations
roles in grassroots development cannot be over emphasized.
However, it is hoped that our
findings will help to ascertain the impacts of public relations in grassroots
development.
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