ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).

IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness.

IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS

CHAPTER ONE

1.0       INTRODUCTION
1.1       BACKGROUND OF THE STUDY

It is obvious that the last half of the twenty first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. Nwosu, (2003).

PERCEPTION OF READERS ON THE USAGE OF INDIGENOUS LANGUAGE IN PRINT MEDIA IN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The Longman Dictionary of Contemporary English defines language as “the system of expression by means of words” a particular system of words as used by a people or nation, or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

Language can also be defined as “a communicative system consisting of formal units that are integrated through processes of combination”. Bonvillain, (2000). On his part, Omojuyigbe (2004) describes language as “a series of sounds strung together in groups to convey meaning to listeners”. From the various definitions of language, one can infer that language is an integral part of human behaviour and it serves as the primary means of interaction between people.

IMPACT OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE IN NIGERIA

CHAPTER ONE

1.0       Introduction           

1.1       Background to the Study

Government’s attempt not only to control but subjugate the Nigerian press through obnoxious laws has been an enduring problem in the history of the country. The press has been striving to wriggle itself out of these unfavourable laws but the government believes that giving the press the freedom to operate as an independent entity might be suicidal.

The government feels that it is legal to restrain the power of the press and if possible have total control of the press. To government, press is an instrument of people in power and should yield itself to their dictates. But the press fight fiercely to resist the obsequious stance government wants to subject it to because of the belief that they are to serve as watchdog on government and not to be used as an extension of ministry of information or as a tool for propaganda. This gave rise to clashes between the press and the government. While the government uses its authority to subdue the press, the press resist by remaining tenacious in its fight for freedom.

IMPACT OF FACEBOOK AND WHATSAPP AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION

CHAPTER ONE

1.0    Introduction

1.1    Background to Study

Communication is a basic human need and for that reason, man has always found a means of meeting this need either through interpersonal or mass communication.

Unlike in the past, the people of the world are today living in a global village because of various breakthroughs in information technology. According to a Canadian Professor of English Marshall McLuhan, “The world is now in a global village where the whole world is now compressed into a single electronic chat room”.

Information that usually takes many days or weeks to disseminate now takes seconds or minutes. It is now possible for people to make interpersonal communication with others to get desired information as quickly as possible from other areas of the country or from other countries with the use of social media without leaving their immediate environment.

COMPARATIVE STUDY OF ENVIRONMENTAL NEWS IN NIGERIAN NEWSPAPERS: CONTENTS ANALYSIS OF THREE NATIONAL NEWSPAPERS

CHAPTER ONE

INTRODUCTION

1.1              Background to the Study 

Environmental pollution is a problem both in developed and developing countries which Nigeria is not left out. Factors such as population growth and urbanization invariably place greater demands on the environment and stretch the use of natural resources to the maximum. Such overuse of natural resources often results in nature’s degradation.

Remarkable environmental problems and issues are gradually increasing around the world with higher frequency from strong typhoons, hurricanes and cyclones and other extreme events including pollution, floods, landslides, droughts etc. Therefore, there is a growing demand from the public for more and more information on environmental issues and a great link between awareness or knowledge and action. It is shown that environment and environmental news and information are salient and prominent topic of the public and elites discussion. Hence, mass media plays a significant role in covering news and information on environmental incidences, issues and problems (Pompper, 2004).

INFLUENCE OF ONLINE MARKETING COMMUNICATION IN THE PROMOTION OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1             Background to the Study

Small and Medium Scale Enterprises (SMEs) are crucial drivers of every nation’s economy. However, SMEs in Nigeria have not performed creditably well in terms of sales. Hence, they are yet to contribute to a large extent to the economic growth and development of the country. Considering that business communication is an indispensable resource in overall business performance, one is forced to question the availability and utilization of business communication by SME owners. Adebowale, et’al (2015).