CHAPTER
ONE
1.0 Introduction
1.1 Background to
Study
Communication
is a basic human need and for that reason, man has always found a means of
meeting this need either through interpersonal or mass communication.
Unlike
in the past, the people of the world are today living in a global village
because of various breakthroughs in information technology. According to a
Canadian Professor of English Marshall McLuhan, “The world is now in a global
village where the whole world is now compressed into a single electronic chat
room”.
Information
that usually takes many days or weeks to disseminate now takes seconds or
minutes. It is now possible for people to make interpersonal communication with
others to get desired information as quickly as possible from other areas of
the country or from other countries with the use of social media without
leaving their immediate environment.
The
growth of technology toward the end of the 20th century propelled by
the emergency of the internet, satellite e.t.c led to what is called social
media. While social media on the other hand is a term in this present world
which means the encompasses of the emergency of digital, computerized or
networked interactive information channel. It should be noted that because.
Also, social media is a form of electronic communication
which facilitates interaction based on certain interests and characteristics. Social
media are media for social interaction, using highly accessible and scalable
publishing techniques. Social media use web-based technologies to transform and
broadcast media monologues into social dialogues. And one of such are facebook
and whatsapp social networking.
Therefore, Facebook
started as a local social network made for the students of Harvard. It was
developed by a sophomore, Mark Zuckerberg. Facebook was actually made by
hacking Harvard’s data base containing identification images of students. The
initial idea was actually to compare the faces of students with images of
animals, for entertainment purposes. However, due to the potentially damaging
contents of the site, the creators decided to put it down before it caught the
attention of school authorities.
The application was
shut down, but the idea of creating an online community of students came to
existence. The platform was then improved and sooner than they expected,
Facebook was released in campuses other than Harvard. Thereafter, high schools
were already starting to get attracted to the idea of having online
communities, thus opening the website to the younger population. In 2006,
facebook.com ultimately offered the opportunity to the rest of the world.
As 2007 approached, the registrants reached an overwhelming
digit- roughly a million dozen .Facebook has grown to become the biggest and
most popular social networking site today with a population of above 500
million active users. (facebook statistics, 2012).
Also, whatsapp, formally
whatsapp Travel, is a ferry company which is based in Manila,
Philippines
and part of whatsapp Group, a private company owned by the Chinese government
through the China-Asean Investment Cooperation Fund. It is the largest ferry
company in the Philippines
with its main hub located in Eva Macapagal Super Terminal in Pier 15 in the Manila South
Harbor.
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