CHAPTER
ONE
INTRODUCTION
1.1
BACKGROUND
OF THE STUDY
Communication is a
variety of behaviours, processes and Technologies
by which meaning is transmitted or derived from information. The team is used
to describe diverse activities. Communication is at the core of our
humanness. How we communicate with each
other shapes our lives and our world. Human beings rely on their communicative
skills as they confront events that challenge their flexibility, integrity,
expressiveness, and critical thinking skills.
Communication
involves different forms which includes the intrapersonal, interpersonal,
group, public, mass communication etc all these are different ways/means
through which we interact, associate, communicate, relate, share ideas, views,
opinion, information, norms and values with ourselves and others. Communication
is regarded as the life blood of human existence which rapidly enhances unity
that leads to the development of our society at large.
Communication
both modern and Traditional means has promoted peaceful co-existence,
understanding and self-awareness among human beings. Both modern and
traditional means of communication have certain common elements that together
help define the communication process. These elements includes the following
people. In communication there must be individuals who are involved in the
dissemination of the message and at the same time receiving the message inorder
to make it lively and effective. There is no communication without a message
being passed across.
Channels-
In
communication, these channels means the medium/means through which the
communication is being passed/disseminated. We are regarded to be multi
channels communicators. We have different channels through which we communicate
both in the urban and rural areas (settings) which helps to proffer a better
result of what is being sent.
Noise
– in the context of communication, noise is anything that interferes with or
distorts our ability to send or receive messages. Noise could be semantic
factors such as uncertainty about what another person’s words are supposed to
mean.
Context
–
Communication always takes place IN some context or setting. Every
communication starts from somewhere, there must be a setting that helps to make
it real and natural and even acceptable.
Feedback
- In communication, whenever we interact,
communicate with one or more persons, we receive information in return. In communication
we have positive feed back and negative feedback.
Positive feedback which could come from
the heterogeneous audience or rural dwellers as the case may be enhances
whatever behaviour is in progress. It encourages us to continue with our
information/attitude. In contrast, negative feedback extinguishes a behaviour;
it serves as corrective rather than a reinforcing behaviours.
Effect
– In
communication, as people communicate, they are changed in some way by the
interaction, which in turn influences what follows. These effects could be as a
result of exchange of influence. Communication always has some effect on you
and on the person or people with whom you are interacting with. An effect can
be emotional, physical, cognitive or any combination of the three. Without all
of these elements communication can never be complete and its effectiveness is
withdrawn.
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