Hi Positive World Project : THE ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

CHAPTER ONE

INTRODUCTION

.1 1.1 Background to the Study

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications.

The main function of the press is to communicate news along with the editorial opinion. As a medium of information, we can even call the press as an important adjunct to the school as an educational institution. A fact, now more and more opinion is turning round to the point that mass media should be considered as a medium of education and mass communication. Ifeanyichukwu, (1990).

Newspaper is one of the most important and affective print medium of mass media. Its valuable services to the mass like information, education, entertainment, cultural transmission and keeping record facility, make it an inevitable medium for the contemporary world.

A newspaper provides information to the people about various events, issues and occurrences worldwide including information and content to help in talent discovery among youths such as music, dancing, acting, sports, entrepreneurship skill development or other skills, but often only in single direction or genre, unlike genius in their daily publication. It also interprets and explains matters which will be otherwise difficult for the youths to understand for readers.

Meanwhile, Beegle (1965) defines youth as all who fall between the ages of 15 and 24 years. Dreyfus (2002) uses the term students, youths and young people interchangeably and settled down to define them as those people between the ages of 16 and 25 who are actively involved in the world and are concerned with effecting change in their own lives and the world around them.

According to the International Labour Office Report on rural youths in Kenya (1968), the definition of youths is restricted to the graduates from primary schools, but additionally, young people in secondary schools, training centers, villages polytechnics, youth centers and agricultural institutions.

Also, talent (gift or aptitude) is the skill that someone naturally has to do something that is hard. It is an ability that someone is born with. People say they are "born with a talent". It is a high degree of ability or of aptitude. Someone who has talent is able to do something without trying as hard as someone who does not have a talent. Someone who has talent is called talented. Talented people as rule have many talents, for music, dancing, acting, sports, or other skills, but often only in single direction or genre, unlike genius.

Even if someone has talent they still have to work very hard if they want to be very good at something. Some people become quite good at something even if they do not have much talent, but if they are willing to work very hard at the skill. Some people do not use talents they have. People say they "waste their talent".

Therefore, this study intends to examine the roles of Nigeria print media as sources of educational and talent discovery information and its acceptability among youths in Job metropolis.

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