COMPARATIVE STUDY OF ENVIRONMENTAL NEWS IN NIGERIAN NEWSPAPERS: CONTENTS ANALYSIS OF THREE NATIONAL NEWSPAPERS

CHAPTER ONE

INTRODUCTION

1.1              Background to the Study 

Environmental pollution is a problem both in developed and developing countries which Nigeria is not left out. Factors such as population growth and urbanization invariably place greater demands on the environment and stretch the use of natural resources to the maximum. Such overuse of natural resources often results in nature’s degradation.

Remarkable environmental problems and issues are gradually increasing around the world with higher frequency from strong typhoons, hurricanes and cyclones and other extreme events including pollution, floods, landslides, droughts etc. Therefore, there is a growing demand from the public for more and more information on environmental issues and a great link between awareness or knowledge and action. It is shown that environment and environmental news and information are salient and prominent topic of the public and elites discussion. Hence, mass media plays a significant role in covering news and information on environmental incidences, issues and problems (Pompper, 2004).

INFLUENCE OF ONLINE MARKETING COMMUNICATION IN THE PROMOTION OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1             Background to the Study

Small and Medium Scale Enterprises (SMEs) are crucial drivers of every nation’s economy. However, SMEs in Nigeria have not performed creditably well in terms of sales. Hence, they are yet to contribute to a large extent to the economic growth and development of the country. Considering that business communication is an indispensable resource in overall business performance, one is forced to question the availability and utilization of business communication by SME owners. Adebowale, et’al (2015).