Thursday, June 17, 2021

ASSESSMENT OF SIGNPOST AS TOOLS FOR SOCIAL EDUCATION

 1.0       Introduction                                                                                                            

1.1       Background to the Study

Education, formal or informal in every society is a fundamental factors that determines the adequate and affective economic growth and development through effective investment in human capital and available resources. Education fosters commitment, self-confident, self-understanding, improves quality of lives and increment in people’s productivity and creativity therefore promoting entrepreneurship and technological advancement. Education plays a vital role in securing economic and social development of people in the society thereby improving income distribution and economic wellbeing of the masses which may consequently salvage the people from poverty Omoniyi (2013).

Raja (2000) opines that education is the first step in the path of development process, involving a two way processes on one hand, education increases the economic growth of the society and on the other hand, education reduces poverty among the citizens and increases the productivity of the people in the society. Therefore, education plays a very vital role in building human capabilities and enhances economic growth through skills and knowledge acquired from the academic institutions Raja (2000). 

Meanwhile, signpost is a branch of outdoor media, but in most cases, some scholars who distinguish it from outdoor media see it as a form of advertising. Anna, (2006). Signpost is usually targeted at passers-by, drivers, those in moving vehicle and pedestrian traffic. They are characterized by attractive models images and catchy slogans that attract attention. Duncan (2013) writes:

            Signpost take two forms. The most common definition of a signpost is an outdoor sign or poster usually see on freeways, highways and streets. A signpost is also an announcement of a sponsor or sponsors at the beginning, middle or end of a radio or television broadcast. A signpost that is an outdoor sign or poster is also known as outdoor advertising.

Therefore, using signposts in social education has been extremely effective in teaching individuals a wide range of subjects. Signposts is highly effective in changing the way we communicate with each other. The way we send and receive messages is more effectively done and better comprehended with the aid of signposts erected at every strategic areas with the use of photographs, illustrations and other learning objects that a viewer or reader can remember at any time of the day.

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