Introduction
Management is a common
activity in human society. Virtually everyone practices management on a daily
basis either consciously or unconsciously. From the basic individual and family
levels, to large multi-national organizations, management takes place.
Management is a more serious subject in media organizations because of the role media play in our society. To manage media organizations in this age of competition and media proliferations is no doubt a serious business. It requires some uncommon qualities and calls for special duties.
Management
however, is the manipulation of resources to achieve pre-determined objectives
(Aina, 2012). Management is a process of planning, organizing, directing and
controlling available resources of an organization in order to achieve the set
goals of the organization (Okafor, et al, 2011: 26-27). The imperativeness of management in an organization is very
monumental. Improper adoption of management techniques in most cases results to
collapse and breakdown in such organizations, especially in a developing
country like
Media
management is the process by which the
Editor-in-Chief or The General Manager coordinate all the process, planning,
organizing, directing and controlling of media activities in order to attain
organizational objectives. Media management is an act of coordinating,
controlling and commanding both human and material resources in the print and
broadcast media to achieve the organizational goals.
In
other words, media management can also be defined as the application and
adoption of a suitable theory to enhance the smooth running of a media house.
Media management can also be described as a group of people coordinating the
affair of other group of people to achieve a particular purpose in media
practice.
Meanwhile,
several factors have been identified to be responsible for the challenges faced
by media organizations, but unfortunately, improper management seems to be the
core of challenges faced by media organizations. Where there are no ownership
influence clashing with proper media, there is the pursuit for commercial gain,
clashing with proper values. No media is ready to produce anything that will go
against the management intention as well as the ownership structure.
The
term “broadcast media” is a means of transmission which enables electronic
media (audio, audio-visual) of information, message, and idea, to a wider
number of people listening or viewing, usually simultaneously. Examples are
radio and television. Olayinka (2012)
Broadcasting
is the transmission through space by means of radio frequencies of signals
capable of being received either aurally or both aurally and visually by the
general public”. Chester et al, (2013) cited in Oyekanmi (2018).
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