CHAPTER ONE
1.0 Introduction
1.1 Background to the Study
Media Finance is considered as a safest mode of media development and sustainability. This avenue of investment provides greater flexibility in making financial agreements and contracts, easily adjustable with the media objective and principles. It is noteworthy that media finance is not simply a matter of funds transfer from lender to borrower; it has multi-dimensional aspects. There are several related sources of income generation by media practitioners/organization these includes income generate from advertisement, public service announcement, airtime/airspace sales, and government subvention e.t.c
