INTRODUCTION
1.1 Background to the Study
Ownership structure and control of the media is both internal and external factors, since there is nucleus of interdependence and co-existence. There is a common saying with regards to mass media control in Nigeria and elsewhere, which has become a cliché, that “He who pays the piper dictates the tune”. This means that the owners of a mass media channel controls and dictates what the medium broadcasts and how it broadcasts it including its management and control.
