INTRODUCTION
1.1 Background to the Study
The effectiveness of strategic planning can be measured in terms of the extent to which it influences organizational performance, which affects its survival rate. Strategic planning can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement and control strategy and formally document organizational expectations (Higgins and Vincze, 1993; Mintzberg, 2014; Pearce and Robinson, 2014).
INTRODUCTION
1.1
Background
to the Study
The effectiveness of strategic planning can be
measured in terms of the extent to which it influences organizational
performance, which affects its survival rate. Strategic planning can be defined
as the process of using systematic criteria and rigorous investigation to
formulate, implement and control strategy and formally document organizational
expectations (Pearce and Robinson, 2014).
Strategic Planning is a process by which we can predict the future and develop the necessary procedures and operations to influence and achieve that future. As in many other fields, strategic planning professionals often wrap their work in pseudo-scientific jargon designed to glorify their work and create client dependence.
