INTRODUCTION
1.1 Background to the Study
Recently, majority of advertisements especially television advertisement directed towards kids has increased tremendously. Advertisers achieved this by spending huge amount of money yearly in pushing products and services mainly and directed to children.
According to Bigda, (2015), children now watch an average of 40,000 television (TV) commercials yearly. This research study intends to look into the reasons why many television advertisements like Indomie noodles are directed towards kids.
