USE OF SOCIAL MEDIA ADVERTISEMENT AS A TOOL FOR INCREASING STUDENT Enrollment

 INTRODUCTION

1.1       Background to the Study

Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

INFLUENCE OF ADVERTISING ON YOUNG CHILDREN IN NIGERIA

 INTRODUCTION

1.1             Background to the Study

Recently, majority of advertisements especially television advertisement directed towards kids has increased tremendously. Advertisers achieved this by spending huge amount of money yearly in pushing products and services mainly and directed to children.

ASSESSMENT OF ELECTION VIOLENCE AND THE ROLE OF YOUTHS IN NIGERIA

INTRODUCTION

1.1              Background to the Study

        Nigeria is a country of overlapping regional, religious, and ethnic divisions. Rifts between the North and the South of the country, ethnic groups, and Islam and Christianity often coincide and have sometimes resulted in sectarian violence. This has been the case particularly in its geographical center and in the Niger Delta region. In the Middle Belt, as the former is called, bouts of retributive bloodshed between Christian farmers and Muslim pastoralists erupt with some frequency.  

THE INFLUENCE OF BANKS AND CAMPUS MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS

INTRODUCTION

Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

THE ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

CHAPTER ONE

INTRODUCTION

.1              1.1     Background to the Study

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications.

The main function of the press is to communicate news along with the editorial opinion. As a medium of information, we can even call the press as an important adjunct to the school as an educational institution. A fact, now more and more opinion is turning round to the point that mass media should be considered as a medium of education and mass communication. Ifeanyichukwu, (1990).

IMPACT OF DIGITIZATION OF THE BROADCASTING MEDIA IN NIGERIA

INTRODUCTION

1.1       Background to the Study

Television Broadcasting in Nigeria started with the initiative of the first Western Region premier Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the headquarters of the region. The Western Region went into partnership with the Overseas Rediffusion Limited. The Western Nigerian Radiovision services limited were created with the responsibility of radio and television broadcasting under one management.

THE INFLUENCE OF E-LIBRARY AS A RESOURCE FOR LEARNING AMONG STUDENTS

CHAPTER ONE

INTRODUCTION

Reading is an essential tool for lifelong learning. It is important for everyone to develop a good reading culture as to perform excellently in academic endeavours. Reading skills for students are critical for academic performance and personal growth. Reading is an important component of student’s ultimate literacy development. Moreover, Ezeji (2012) citing Holte, (1998), agreed that reading adds quality to life and provide access to culture and culture heritage. He pointed out that reading empowers and emancipates citizens, and bring people together. According to Rubin (2002), reading is an integrative process that starts with the reader and includes the affective, perceptual, and cognitive domains.

THE ROLE OF MASS MEDIA TOWARDS THE ERADICATION OF CHILD TRAFFICKING IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

Child abuse and child labour has represents one of the most dehumanizing forms of human rights abuse in Nigeria. Top on the hat of the slavery-like practices in Nigeria against children is child abuse and trafficking. Combating child abuse has gathered considerable momentum over the years with increased political awareness regarding the phenomenon, as illustrated by the localized adoption and ratification of international standards and important commitments undertaken in international conference by different states. Dyorouhgi, (2014).

ROLE OF TELEVISION IN THE RESOLUTION OF RELIGIOUS CRISIS IN NIGERIA

CHAPTER ONE

1.0       INTRODUCTION

1.0              BACKGROUND TO THE STUDY

Religion fanaticism has been a recurring factor in Nigerian society and one can wonder if there would be a permanent end to it. Towards solving the problems of religious crisis in Nigerian society, television broadcast has been identified as one of the panacea as to cushion it effect.

Ekueme (1981) “A state television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.

TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

CHAPTER ONE

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

Communication is a variety of  behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities. Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills.

THE ROLE OF THE MEDIA IN PROMOTING DEMOCRATIC GOVERNMENT IN NIGERIA

CHAPTER ONE

1.0              Introduction 

1.1       Background to the Study

Access to information is essential to the health of democracy for at least two reasons. First, it ensures that citizens make responsible, informed choices rather than acting out of ignorance or misinformation. Second, information serves a “checking function” by ensuring that elected representatives uphold their oaths of office and carry out the wishes of those who elected them.

In some societies, an antagonistic relationship between media and government represents a vital and healthy element of fully functioning democracies. In post-conflict or ethnically homogenous societies such a conflictual, tension-ridden relationship may not be appropriate, but the role of the press to disseminate information as a way of mediating between the state and all facets of civil society remains critical. Buckingham, (2000).

UTILIZATION OF PUBLIC RELATIONS FOR REPUTATION BUILDING IN HIGHER INSTITUTIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Public relations unlike advertisement and other Marking Mix, Place all it efforts in building good image, name and public confidence in the mind of various publics dealing with the organization. Public relations did not only see to create good reputation and good image for the products and services of the organization it serve, but also ensure good reputation and image of the workers and management of the organization.

It is widely acceptable that the aim of any business or non-business organization is to achieve growth, mobilize people, recruitment of members, and increase in turn over, assets and profit maximization. But all of this is dependent on the goodwill of the organization’s various publics.

ROLE OF RADIO BROADCAST STATIONS AS WATCHDOG AGAINST CHILD ABUSE IN NIGERIA

                                                                  CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

Child abuse and child labour has represents one of the most dehumanizing forms of human rights abuse in Nigeria. Top on the hat of the slavery-like practices in Nigeria against children is child abuse and trafficking. Combating child abuse has gathered considerable momentum over the years with increased political awareness regarding the phenomenon, as illustrated by the localized adoption and ratification of international standards and important commitments undertaken in international conference by different states.

ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA

Introduction

The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting.

ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA

Introduction

The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting.

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).

IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness.

PERCEPTION OF READERS ON THE USAGE OF INDIGENOUS LANGUAGE IN PRINT MEDIA IN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The Longman Dictionary of Contemporary English defines language as “the system of expression by means of words” a particular system of words as used by a people or nation, or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

Language can also be defined as “a communicative system consisting of formal units that are integrated through processes of combination”. Bonvillain, (2000). On his part, Omojuyigbe (2004) describes language as “a series of sounds strung together in groups to convey meaning to listeners”. From the various definitions of language, one can infer that language is an integral part of human behaviour and it serves as the primary means of interaction between people.

IMPACT OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE IN NIGERIA

CHAPTER ONE

1.0       Introduction           

1.1       Background to the Study

Government’s attempt not only to control but subjugate the Nigerian press through obnoxious laws has been an enduring problem in the history of the country. The press has been striving to wriggle itself out of these unfavourable laws but the government believes that giving the press the freedom to operate as an independent entity might be suicidal.

The government feels that it is legal to restrain the power of the press and if possible have total control of the press. To government, press is an instrument of people in power and should yield itself to their dictates. But the press fight fiercely to resist the obsequious stance government wants to subject it to because of the belief that they are to serve as watchdog on government and not to be used as an extension of ministry of information or as a tool for propaganda. This gave rise to clashes between the press and the government. While the government uses its authority to subdue the press, the press resist by remaining tenacious in its fight for freedom.

IMPACT OF FACEBOOK AND WHATSAPP AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION

CHAPTER ONE

1.0    Introduction

1.1    Background to Study

Communication is a basic human need and for that reason, man has always found a means of meeting this need either through interpersonal or mass communication.

Unlike in the past, the people of the world are today living in a global village because of various breakthroughs in information technology. According to a Canadian Professor of English Marshall McLuhan, “The world is now in a global village where the whole world is now compressed into a single electronic chat room”.

Information that usually takes many days or weeks to disseminate now takes seconds or minutes. It is now possible for people to make interpersonal communication with others to get desired information as quickly as possible from other areas of the country or from other countries with the use of social media without leaving their immediate environment.

COMPARATIVE STUDY OF ENVIRONMENTAL NEWS IN NIGERIAN NEWSPAPERS: CONTENTS ANALYSIS OF THREE NATIONAL NEWSPAPERS

CHAPTER ONE

INTRODUCTION

1.1              Background to the Study 

Environmental pollution is a problem both in developed and developing countries which Nigeria is not left out. Factors such as population growth and urbanization invariably place greater demands on the environment and stretch the use of natural resources to the maximum. Such overuse of natural resources often results in nature’s degradation.

Remarkable environmental problems and issues are gradually increasing around the world with higher frequency from strong typhoons, hurricanes and cyclones and other extreme events including pollution, floods, landslides, droughts etc. Therefore, there is a growing demand from the public for more and more information on environmental issues and a great link between awareness or knowledge and action. It is shown that environment and environmental news and information are salient and prominent topic of the public and elites discussion. Hence, mass media plays a significant role in covering news and information on environmental incidences, issues and problems (Pompper, 2004).