Thursday, July 7, 2016

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE




CHAPTER ONE
1.0       Introduction
1.1       Background to the Study
It is widely accepted that the aim of any business organization is to achieve growth, increase in turn over, assets and profit. But all of this is dependent on the goodwill of the organization’s various publics.
Goodwill according to Malogo, (1996) is secured not so much as a result of the organization’s mere existence but as the sustained strategic planning, execution and evaluation of the perception of their publics in relation to the organization.
The research mill examine the effects of crisis and depressed economy on its corporate existence, what it is compelled to do when it finds itself in that situation and how nest to use PR to achieve stated objectives. In the course of this, the researcher will examine some case studies where effective PR was used to revitalize some corporate organizations hitherto on the brink of collapse in and outside the country.
All know what happens to corporate organizations when it is faced with crisis or when the economy in which they operate begins to over- heat and, as the nation economic operators, they begin to show signs of depression; the result is that business becomes slow, because patronage dwindles. This means low retimes, shrilling profits and huge overhead, which combine to force corporate organization to re-order their prentices to survive.
To be able to survive such climate, corporate organization need to cut their coat according to their cloth, as the saying goes and not according to their size. This is may in turn mean pruning their size so as to prime their usually heavy expenditures. At the end of the day, such corporate organization will have to seriously consider restructuring, and when you restructure certain fundamental and, often painful changes have to be made which, if not affected cautiously, can easily affect the organization corporate image and subsequently its foretimes. Needless to say when this happens, survival becomes difficult, if not impossible.



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THE ROLE OF PRINT MEDIA IN SPORT DEVELOPMENT



CHAPTER ONE
1.0    Introduction
1.1    Background to the Study
          Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it.
Consequent upon the expected rewards, fraud, irregularities and injustices have overshadowed the system. However, a lot of people and groups are now interested in knowing about sporting events. Fixtures, dates, time and place of such events become matters of interest. They equally raise a question about past ones and even the plans for the future.
           Thus, information and mass awareness become primary in solving this quest for information and knowledge. A special unit or field in the world of journalism takes it upon itself to report sporting events to the public.
          The effects of these reports both in shaping the behaviour of the public and management of sports in general demand specialization and skills in sports reporting.
          This research in acknowledging these facts, examines the impact of print media in sport development in Nigeria. Sports was a recreational phenomenon till the early 1930’s when the first world sports fiesta was held. The processes of selection among different nations led to stronger and more competitive sports among nations and continents. Thus, competitive sports serve as an integrating force, and source of socio-political relationships. As an incentive and motivation to individuals and nations contending to the throne, financial benefits, international honours, merit awards were introduced. Sports bodies such as FIFA, IOC, CAF and NFA were established and employment opportunities created.
          Consequently, various sporting activities, medals, pressure groups and interests emerged. Every day, these groups and interests press or seek to know about the processes and dynamics of these sporting activities, ostensibly with a view to preserve and/or influence certain phenomena.
          The mass media fill this responsibility gap as they report these activities and provide the necessary information needed to all interested parties far and wide. Beazell W.P. observed this when he wrote, “sports news comes nearer than anything else I know of, to the common denominator of news. There is probably more universal reader interest in the sports pages than in any of the other parts of the modem Newspaper.”
          This duty has great influence on the entire socio-cultural, political, and economic structure of nations. Sport commentaries originated nationalistic activities/pressures, fanaticism, and hooliganism in sports. Because of its wider reach, it has become the surest, though the costliest, means of advertising products, services and programmes. It has yielded millions for their organizers and made many analysts, and commentators international personalities/heroes.
          The struggle for heteronomy among nations has equally been extended to sports. Considering the influence of sports reporting, necessary reporting materials and Concrete facts are needed for quality and objective reporting.
          They are interested in the means and methods of data gathering. Generally, they obtain the data through personal observation, press association, publications and mass media.
          With the introduction of financial and material benefits and an attendant honour to sport, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, irregularities and injustices have overshadowed the system. However, a lot of people and groups are now interested in knowing about sporting events. Fixtures, dates, time and place of such events become matters of interest. They equally raise a question about past ones and even the plans for the future.
          The sports reporters gather, process, interpret and publish relevant news items needed by interested parties. This responsibility puts them on the move all the time, hunting for facts that will be of immense value to the public. This paper, therefore, x-rays organization Structures of sports reporting, responsibility of sports reporters and technical for effective sports reporting.


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THE PLACE OF PHOTOGRAPHS IN MAGAZINE AND NEWSPAPER PRODUCTION: AN APPRAISAL OF TELL MAGAZINE AND SUN NEWSPAPER


CHAPTER ONE
1.0 Introduction
1.1 Background to the Study
          Photographs at glance trap the readers. If a photo is interesting enough, the reader will stop to it and read the caption and if the interest stays there the title of the article is read next. If the beginning of the article is catching enough the reader will read all of it. In conclusion only few of readers read an article but almost all the photos get noticed. Photos are of primary importance when selling magazine. The photos are actually magazine marketing.
          Print media are over the years compete and struggling to survive. One basic tactic newspapers and magazines have often used to put message across. Photographs are used extensively by newspapers and magazines to convey information and advertise products and services. Practical application of photography is found in nearly every human endeavor from astronomy to medical diagnosis to industrial quality control. Photography extends human vision into the realm of objects that are invisible because they are too small or too distant, or events that occur too rapidly for the naked eye to detect. A camera can be used in locations too dangerous for humans. Photographs can also be objects of art that explore the human condition and provide aesthetic pleasure. For millions of people, photography is a satisfying hobby or a rewarding career.
          The public wants to spend more time with pictures than text, and the immediacy and availability of photography makes that possible. Consumers want a photo with every story they read, but that it can cause strong emotions since a photograph can tell an entire story.
Photojournalism
          Photo journalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication) that creates images in order to tell a news story. It is now usually understood to refer only to still images, but in some cases the term also refers to video used in broadcast journalism. Photojournalism is distinguished from other close branches of photography (e.g., documentary photography, social documentary photography, street photography or celebrity photography) by complying with a rigid ethical framework which demands that the work is both honest and impartial whilst telling the story in strictly journalistic terms. Photojournalists create pictures that contribute to the news media.
• Timeliness— The images have meaning in the context of a recently published record of events.
Objectivity — The situation implied by the images is a fair and accurate representation of the events they depict in both content and tone.
• Narrative— The images combine with other news elements to make facts relatable to the viewer or reader on a cultural level.
          Like a writer, a photojournalist is a reporter but he or she must often make decisions instantly and carry photographic equipment, often while exposed to significant obstacles (e.g., physical danger, weather, crowds).

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